State of Marketing 2021 Report, by Salesforce Research

Introduction

Salesforce is a customer relationship management (CRM) software that helps businesses connect with and get more information about their customer base. What’s great is that it’s a cloud-based service making it completely portable and scalable. Salesforce.com (CRM) is globally recognized company! 

Image by Salesforce Research

Marketers are optimistic about the future of digital marketing. The research highlights the change in the retail marketplace, and the opportunity of growth that it offers.

Marketers are embracing change with more optimism and customer-centered strategy that maximize their brands and appeal. Of the over 8,200 surveyed, the top five priorities stood out.

Here are some of the main points of the research concerning the digital marketing trends of the future.

Top Marketing Priorities Included:

  • Perceiving the needs of customers and being able to meet that need.
  • Engaging with customers in real time. Interactive user experiences are at the top of mind for many marketers that are evolving in our new marketplace.
  • Creating a cohesive customer journey across channels and devices. Marketers want to be able to reach customers where they are and in the most convenient way!
  • Improving marketing ROI/attribution. Marketers want more bang for their bucks. They want to find ways of reaching new customers as well as retaining the current customer base.
  • Improving collaboration. From supply chain to marketers need to understand the teams that support the organization and make the data collection process as smooth as possible.

Top Marketing Challenges Included:

 As companies evolve to meet challenges, other arise. When software and physical technology if created companies must be able to adapt to them to establish and maintain presence in todays’ marketplace. You’ll see most of the “top priorities” from the above list on “top challenges” list below. This is because most opportunities present new challenges – they are one in the same.

  • Engaging with customers in real time.
  • Innovation.
  • Creating a cohesive customer journey across channels and devices.
  • Insufficient organization structures and processes.
  • Collaboration

Digital Marketing Is Booming

Image by Salesforce Research

Channels that have increased significantly over the past year are as followed:

  • Social Media
  • Digital Ads
  • Video
  • Digital Content
  • Websites and Apps
You can take a look at the report yourself right here.

Thank you for reading!

By the way…

Our Website is set up to provide real value to our visitors. Need some examples of decent paying affiliate programs? Need access to free SEO tools? Need to refinance your commercial property to cash out some equity? 

10 Amazing Power Tools To Boost Your SEO

Introduction

*If this content is helpful, please give it an “upvote” so others can benefit from it as well. Don’t forget to check out the Free Tools at the bottom.

This is a quick and useful read! Below, are easy on-page SEO tips that you can implement today when writing your blog post or publishing a new webpage. According to over 8,200 digital marketers surveyed by Salesforce, SEO will continue to become more important to digital marketers. Learn the 10 SEO techniques you can use to gain a higher ranking on search engines, according to experts!

10 SEO Hacks for Your Blog Post or Webpage

  • Set your focus keyword. Picking a good keyword for your post is key when you want to get found by active searchers. Your focus keyword is what the article is about and help with your ranking in search engines.
  • Always use H1 tags for your article title. H1 tags give searchers the context to help them decide initially if your content is right for them. H1 tags are very visually noticeable.
  • Always use H2 tags for your sub-headings. H2 tags break up the content making it easier to scan and read. Also mention the focus keyword in at least 1 of your subheadings
  • Mention the focus keyword 4-6 times during your article. Mentioning your focus keyword is important because it reminds that reader of the topic and tells the search engines that the content is consistent with the focus keyword. It is good practice not to over or under-use your keyword as you don’t want to sound spammy or give poor signals to search engines about your content.
  • Use both external and internal links in your blog post or article. Try and link to at least 3 authority websites. This gives credibility to the content you are writing. It is good practice to link to similar content on your own site. Linking to your own content shows the consistency in your message and tells search engines that you are consistent. If you are writing your first post, you can link back to your home page to meet this SEO requirement.
  • Optimize your blog post or article’s title. Your focus keyword should be in the title of your blog post or webpage. There are also different ways you can present the focus keyword that will make it more searchable.
  • Optimize the meta description for your post. It is a best practice to mention the focus keyword in the meta description.
  • Optimize your URL. Make the URL as short as possible and mention the focus keyword.
  • Ad images, graphics, and stats (when adding stats, you can make that stat an external link to the authority website). Give a consistent look.
  • Put the focus keyword in the “alternative text” area when creating your post.

Here Are Some Other Totally Free Tools You Might Like

Keywords Suggestion Tool

Keyword Position Checker

Keyword Density Checker

Meta Tag Generator

Meta Tags Analyzer

 

These tools are free forever and offer value to your efforts. If you have articles that you have already you can copy and paste your content into the Rewrite Article tool, and it will transform your article into a new post. Of course, you should read through the post to make certain that it makes sense to you. You also want to check for punctuations and sentence structure.

Conclusion

Google and other search engines will rank you much better when you are clear with what your message is and you add value to the topic. By making good content with a strong on-page SEO strategy, you are signaling to Google that you are here and providing quality content for its users!

Customer Service: Cold Inbound Callers

I didn’t know you hurt your toe…

When it comes to customer service, it always starts with a willingness to be the first one to say or do something good.

For example, if a person has a question about your product and/or service and they give you a call…you don’t know that they bumped their pinky toe just before you said hello and that now they are in pain. All you might hear is a bothered tone in the opening seconds of the call as the prospect says, “Yes. I’ve been looking for a company that does thus and so at the right price.” As the pain from their pinky toe shoots up the ladder to their brain repeatedly until the throbbing stops, their level of patience thins with every sound you make when you say things that are initially, irrelevant (i.e. Where are you calling from?). Of course, location is important, but if your feeling the temperature of the call (i.e. no hello from the beginning), you know that may not be the best place to start.

Get to the pain points as quickly as possible.

The caller is clearly not in a “time-wasting” mood and the bad manners they displayed might have even offended you. Do you match that persona? Do you mutter your inbound call script? You can do both of those things if you want to blow your chance at getting business from this person.

The point here is that you don’t know what is going on in someone else’s life when they’re talking with you. What you do know is that this person reached out to you for help or at the very least information. In that moment, the best thing to do is let them talk. Don’t try to sway them with superficial rapport…start asking questions that get them to talk about their pain points.

I recommend the “Ooh They’re Mad Script.” What is that? Quite simply put, it is the framework you use to guide angry, sad, impatient potential clients through your qualifying and closing process. It redirects the energy behind their words to the outcome you both need and want.

  1. Ask questions about their immediate need immediately!
  2. Present the solution as a benefit early in the call. “We handle this all the time with our…”
  3. Get tangible validation with every benefit mentioned within the flow of speaking (i.e. so we could get this done in this time frame…does that sound good or is that okay).

At the end day people just want their needs met.

Don’t play with people’s time or money. Give people the respect that every person deserves and speak to the real issue not the person’s behavior. Being professional means that you have risen above the average run of the mill salesy person and become a consultant…a professional consultant on the issues people reach out to you or your company to solve.

What do you think?

Please post your comments on social media to start a meaningful discussion.

Reasons To Refinance Your Commercial Properties

If a business owner has accrued equity in the commercial property, it may be possible to pull out a portion of it as cash to be used for other purposes.

Remember, your refinance costs are tax deductible which means When you refinance your loan, all of the costs are deductible. You can write off your points, your loan fees, any legal or title fees you pay and any recording fees or registration taxes that your city, county or state charge. However, you will need to divide these costs by the length of the land and write off a commensurate portion every year. For example, if your closing costs are $16,500 for a loan with a 10-year term, you’d be able to claim $1,650 a year in costs.

This can be an effective way to:

  • Avoid a balloon payment and reduce your current interest rate
  • Finance property repairs or improvements.
  • Provide working capital for day-to-day business needs and things like inventory, hiring more employees, or running an advertising campaign.
  • Purchase additional commercial properties.

Consider refinancing your commercial property into a new low-cost product for the best results.